I view Life Coaching as a facilitated process that assists individuals and groups to uncover and recognise the personal resources that they already possess but may be unaware of. I use the term Personal Growth Facilitator as it best sums up my approach to coaching 

A personal growth facilitator works with individuals and groups to bring about lasting change through the identification and implementation of personalised growth plans. 

Personalised growth plans involve matching the specific needs of individuals with tools, approaches, knowledge and spritual wisdom that already exists in abundence via the internet, blogs and books. 

A growth facilitator remains open to all available avenues and refrains from imposing a particular philosophy or personal development model. 

The growth facilitator works with the individual to develop a personal growth plan that is unique to them and that unleashes their unique potential, strengths, dreams and life goals. It is about tapping into your own experiences, wisdom and knowledge. It is about acknowledging that you are not an empty vessel that needs to be filled, but are a vessel that is already full and may simply need to be rearranged, and where needed strengthened and enhanced.